Resume

Dean’s Honor 4th year

History of Food & Culture in Italy

Marketing

• Manager of B2C and F2F marketing and social media campaigns for the Northern Oregon territory. 
• Coordinated 30 account drop-ins and 5 marketing events per week.  
• Maintained a high level of product knowledge to educate clients and consumers that boosted our in-store sales by 20% per marketing event. 
• Partnered with accounts to identify gaps and needs in their inventory and bridged communications with sales. 
• Developed marketing & merchandise campaigns for new product launches to increase brand awareness and sales.
• Created our brand and promotional department. Built new and previously established relationships through daily in-person interactions, email check-ins, and appreciation gifts.

• Generated leads and increased sales in the first month from $100k to $120k and continued the trend.
•  Prospected 30 B2B leads per week; 25 previously open accounts, 5 new leads which resulted in 4 new open accounts per month. 
• Continued to drive sales growth and relationship building through appreciation and recognition of top accounts. 
• Converted inactive accounts; made them a priority resulting in new accounts.
• Developed targeted presentations addressing the client’s specific needs and connecting additional products to create a new need.

• Provided high-volume technical customer support and maintenance for applicant tracking software clients.
• Responded immediately to urgent situations with sensitivity to deadlines and company needs and directed potential leads to the sales team.
• Remote communications to our clients and employees through Slack, Zoom, FreshDesk, Gmail.
• Compiled technical information in a user-friendly format for our internal and external databases.

• Created and managed WordPress website. Established Instagram and Facebook presence and marketing.
• Advocated for and created outreach position due to increasing need for an education-based marketing department. Created a training manual for future coordinators. 
• Organized funding and communications with high-profile organizations such as the Johnson Ohana Charitable Foundation to establish the Edible Campus Project.
• Event organizer for community events and sponsors. Educated about sustainability, composting, environmental impacts.

• Managed & digitally marketed my own pet sitting operation on Rover and through personal social media marketing, Instagram, and Facebook. 
• Scheduled meetings and long-term stays & maintained professional relationships with clients.
• Grew business revenue by 60% in year 1, 42% year 2, 50% year 3.

• Fulfilled customer needs in a time-sensitive environment by training a waitstaff of seven in efficient cross-department communications. 
• Increased sales by 30% in first-quarter and cut financial losses by implementing cost-effective measures and waste reduction.

• Gained instructional leadership skills that enabled students to learn experientially, through direct guided experience using sensory awareness, active participation, and nature’s resources.

• Increased crop yield, productivity, and biodiversity through the implementation of permaculture techniques to drive up sales at farmer’s markets.
• Worked locally and internationally with other volunteers to build sustainable and productive farms and gardens.

• Worked with a national & global team to meet marketing and sales goal based on prior data and future trajectory. 
• Recruited employees & created a space for employees to voice ideas & concerns for future growth and marketing goals.

• Developed and implemented a garden for the Native and Indigenous community in Santa Barbara, CA. 
•  Created the organization’s first WordPress website and helped create the organization’s logo.
• Public speaker at STANDS conference on Native Allyship and social change. 

• Organized a campus-wide event about the effects of interpersonal violence and available resources in the community.
• Developed expertise on interpersonal violence (dating violence, sexual assault, stalking) through comprehensive, hands-on training and ongoing education.